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When McGregor Plant Sales owner Tom McGregor passed away and new leadership took over, the company needed to reassure current and future customers by maintaining and raising their profile. That meant more marketing, and Pen & Petal provided it, by acting as not just an agency, but a full-service off-site marketing department.

Seamlessly interfacing with the McGregor team for day-to-day goals as well as special projects and promotions, we effectively handled the company’s every marketing, public relations, media relations, communications and advertising need.
We began by refreshing the McGregor brand with a new logo and color palette.
The strategy also included designing a fully integrated marketing strategy that featured carefully targeted print and digital ads in key trade media.
A monthly e-newsletter integrated with the ads to promote key products and services at critical order times.
Regular press releases ensured the McGregor name was top of mind, and tactical media relations including feature articles and product listings in key publications raised their profile across North America.
We produced a yearly full scale four color comprehensive catalog, managing every aspect from layout and design to photo selection and printing, while working with input from partner companies all over the globe.
As McGregor executives would tell us time and again, having Pen & Petal as their marketing department was the best decision they made, with a seamless integration that fostered a goal-rich environment and made doing business—and marketing—easy.
McGregor Plant Sales