Powerful. Passionate. To the point.
A specialty in horticulture coupled with a creative passion that never quits. At Pen & Petal we’re classically trained and unconventionally motivated by an industry unconfined in the bounds of conventional business and structure. It’s a world we’re intimately familiar with and technically informed to promote. It’s why we exist – to take your flower, fruit, vegetable, cannabis industry business from seed to success, from cutting to cutting edge. Sure we start with marketing, advertising, public relations and social media, but for us those are just dotted lines. We delight in coloring outside the lines with exclusive publicity tours, event planning, translations and a whole host of creative strategies and tactics, all grounded in horticulture and rooted in success.
Graphic Design & Advertising
Print ads, banner ads, brochures, direct mail, trade show graphics, catalogs – drive traffic and draw in sales with to-the-point communications designed to sell. Whether you’re talking classic media or the newest e-marketing tools, we’ll maximize your dollars and your exposure to take your products and your business to the next level.
Savvy digital marketing efforts go far beyond simply translating print to digital, optimizing these media’s benefits for singularly effective communications. From website and e-blast development to social media setup and maintenance, we’ll help you leverage digital’s timeliness and versatility for your products’ success.
Have the ideas but not the words? Never fear, we’re never short on them. We’ll ghostwrite an article to put your name with great ideas and excellent positioning. Write a regular column or blog seamlessly as an extension of your organization. Pitch and place key content in print and digital trade communications to keep you top of mind.
Let us show you what word of mouth can really do with a targeted mix of non-traditional strategies. Creativity and communications reign in the PR world, and we know what it takes to put your name at the top of the industry’s most powerful minds.
Media Planning & Buying
More than playing the numbers game, effective media buying, ad development and scheduling takes intimate knowledge of the market, the audience and especially your products. Our in-depth horticulture background gives us the edge you need to maximize your impact.
Beyond a simple graphic, a brand represents all your company is and wants to be. We’ll help you make sure it powerfully positions you.
Strategy & Planning
Incisive marketing takes knowing your industry and your business—and that’s what sets us apart. We’ll partner with you to develop tools and tactics that work in the real world, not just on paper.
It’s no wonder video is the media of the moment with its ability to capture messaging, marketing and word-of-mouth with the energy of sound, movement and more. Let’s capture and leverage the power of this creative media together.
Give the industry a true picture of your business with our high-end professional photography services, location sourcing, on-site project management, styling and more.
Pen & Petal’s team is knowledgeable, responsive and committed to supporting our specific goals, making them a valuable partner for Emerald Coast Growers.
Paul Babikow, Owner/President, Emerald Coast Growers
We could hire an on-staff marketer, but no one could do it better than Pen & Petal.
Trent Whatcott, RainSoil
Kerstin and her staff come with industry contacts and knowledge—an expertise that gets results.
Cheri Markowitz, Emerald Coast Growers
I continue to recommend your organization to my coaching/consulting clients. Keep up the good work. The industry really needs your talent.
Roger Heins, President, RG Heins & Associates
Pen & Petal makes it easy on me. I’ve been lost in the shuffle with larger agencies; Pen & Petal can be more flexible in the way they handle business, and I have the comfort of knowing I’ll get quick turnaround from a personable team.
Sarah Moothart Sales and Marketing Coordinator, Fine Americas, Inc.
Pen & Petal has helped us gain the exposure we needed to actively reach the market with advertising, editorials, and new marketing strategies.